Logo Design/Branding

Can you survive the zombie Apocalypse? The Zombie 5K Run you will find yourself running for your life from flesh hungry zombies through a trail-forest where you will meet Freddie, Jason, IT and other hospitable characters that are the obstacles. Survive the 5k distance with a lifeline still attached, and you will live to see another day!
I took it upon myself to create a branded look for the Zombie 5k Run. With the knowledge of it being an annual occurrence, I wanted to give it a look and feel that would be recognizable in the future.

Website

The Zombie 5k website is the main landing place for other advertising materials and all information regarding the race. It was designed to provide any pertinent information a runner would need, and a link to the registration site. I made the design of the site responsive, easy to navigate, provided information for the individual racer or volunteers, and created a recognizable brand. I created the entire site from concept to completion, including all design aspects and functionality.

Result

Responsive
Direct links to registration
Direct links to live race results

Registration Site Art

Keeping with the branded look of the Zombie Run 5k I designed artwork that accompanies the registration site.

Chronotrack Registration Art

Keeping with the branded look of the Grand Prix Series I designed artwork that accompanies the registration site.

Facebook and Theater Slide

I designed Facebook elements and a theater slide with the continuality of the current branded look.

Race Shirt

The race shirt was designed to appeal to a target audience of 18-34 year olds with a twist of zombie apocalypse. With this in mind I designed the shirt to have a retro feel and complete zombie apocalypse hoard attack. The hand coming out of the ground I drew by hand, scanned in and applied effects to compliment other design elements.