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Website

The idea behind the design of the Grand Prix Series website was to make it responsive, be easy to navigate, provide pertinent information for individual races, gear it to the proper target market, and create a recognizable brand. Through studying of analytics, general research of the running industry and gathering how similar competitors succeed - I was able to put together a comprehensive, informative, easy to navigate and find the information that pertains to the average runner. I separated all the information into separate races, along with the information that is relevant to each one. I created the entire site from concept to completion, including all design aspects and functionality.

Result

Responsive
Each race on its own page
Message box allows customers to contact Grand Prix crew with any questions 24/7 and with ease
Direct links to registration
Direct links to live race results
Fully launched for 2017
Added the following info that was not available on previous site: Course
Map & Directions, Race Material Pick-Up, Marine Corps Installation Access info, gear check, points and standings, Keeping Pace Newsletter
2017 had a 84% increase of page views from 2016

Registration Site Art and Facebook Ads

Facebook Ads

I was tasked to create serval Facebook ads for the Grand Prix Series, with the continuality of the current branded look. I designed Facebook covers, newsfeed ads, carousel ads, and ads for geofencing.

Chronotrack Registration Art

Keeping with the branded look of the Grand Prix Series I designed artwork that accompanies the registration site.

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Videos

From raw video clips I created several advertising videos to promote the Grand Prix Series. I edited all the footage, audio, created artwork and production of the videos. They were targeted to be seen on the website, YouTube and Facebook.

Grand Prix Series Marine Corps Half Marathon

Grand Prix Series Trifecta

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